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Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__hssc	30 minutes	This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
__hssrc	session	Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. It contains the value "1" when present.
__hstc	6 months	The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	6 months	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_58267113_7	1 minute	This cookie is set by Google and is used to distinguish users.
_gat_UA-58267113-7	1 minute	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	This cookie is set by Hotjar. Used to detect the first pageview session of a user.
_hjFirstSeen	session	This cookie is set by Hotjar. Identifies a new user’s first session. Used by Recording filters to identify new user sessions.
_hjIncludedInPageviewSample	30 minutes	This cookie is set by Hotjar. Set to determine if a user is included in the data sampling defined by the website limit.
_hjIncludedInSessionSample	30 minutes	This cookie is set by Hotjar. Set to determine if a user is included in the data sampling defined by your site's daily session limit.
_hjSession_1955701	30 minutes	This cookie is set by Hotjar. Holds current session data. Ensures subsequent requests in the session window are attributed to the same session.
_hjSessionUser_1955701	1 year	This cookie is set by Hotjar. Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID.
_omappvp	6 months	The _omappvp cookie is set to distinguish new and returning users and is used in conjunction with _omappvs cookie.
_omappvs	20 minutes	The _omappvs cookie, used in conjunction with the _omappvp cookies, is used to determine if the visitor has visited the website before, or if it is a new visitor.
_omra	6 months	This cookie is set by OptinMonster. Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
hubspotutk	6 months	This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. It contains an opaque GUID to represent the current visitor.
om-wip10afyetrnlu70kibe	1 month	Used to determine if a visitor has been shown a campaign by the slug
sailthru_content	1 year	This cookie is set by Sailthru. Tracks recent pageviews for all visitors, and can be used to populate a new user profile.
sailthru_pageviews	30 minutes	This cookie is set by Sailthru to tracks the number of page views for each user.
sailthru_visitor	1 year	This cookie is set by Sailthru. The cookie contains an id that is used to identify a user’s pageviews within a session.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_clck	1 year	This cookie is set by Microsoft Clarity. Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_clsk	1 year	This cookie is set by Microsoft Clarity. Connects multiple page views by a user into a single Clarity session recording.
_cq_check	Session	This cookie is set by CHEQ AI Technologies. Used to monitor the technical information and use of devices that connect to our website to protect it from malicious traffic.
_cq_duid	3 month	This cookie is set by CHEQ AI Technologies. Used to monitor the technical information and use of devices that connect to our website to protect it from malicious traffic.
_cq_suid	Session	This cookie is set by CHEQ AI Technologies. Used to monitor the technical information and use of devices that connect to our website to protect it from malicious traffic.
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
_lc2_fpi	2 years	This cookie is set by LiveIntent. A random, unique, device identifier, stored as a 1st party cookie, to enable targeted advertising
_li_dcdm_c	session	This cookie is set by LiveIntent. The domain name where the _lc2_fpi cookie was stored
_tt_enable_cookie	13 months	To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok.
_tt_sessionId	13 months	To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok.
_ttp	13 months	To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok.
_twclid	30 days	This cookie is set by Twitter. It is used for tracking and personalization purposes, such as remembering a user's preferences and activity on the site.
_uetsid	1 day	This cookie is set by Microsoft Advertising. It contains the session ID for a unique session on the site.
_uetvid	13 months	This cookie is set by Microsoft Advertising. UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie.
AnalyticsSyncHistory	1 month	Linkedin sets this cookie. Used to store information about the time a sync took place with the lms_analytics cookie
ANONCHK	10 minutes	This cookie is set by Microsoft Clarity. Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
auth_token	5 years	This cookie is set by Twitter. It is used for authentication purposes, to keep the user logged in to their Twitter account.
bcookie	1 year	This cookie is set by LinkedIn. Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform.
bscookie	1 year	This cookie is set by Linkedin. Used for remembering that a logged in user is verified by two factor authentication.
cg_uuid	1 year	Sets a unique ID for the visitor that allows third-party advertisers to target the visitor with relevant advertisements. This pairing service is provided by third-party advertisement hubs, which facilitates real-time bidding for advertisers.
CLID	1 year	Identifies the first-time Clarity saw this user on any site using Clarity.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
guest_id	1 year	This cookie is set by Twitter to identify and track the website visitor.
guest_id_ads	1 year	This cookie is set due to Twitter integration and sharing capabilities for the social media.
guest_id_marketing	1 year	Used to detect whether a user is logged into Twitter.
lang	Session	This cookie is set by Linkedin. Used to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings.
li_gc	6 months	This cookie is set by Linkedin. Used to store consent of guests regarding the use of cookies for non-essential purposes.
lidc	24 hours	Linkedin sets this cookie. Used To facilitate data center selection.
lidid	2 years	This cookie is set by LiveIntent. A random, unique, device identifier, stored as a 3rd party cookie, used to enable targeted advertising
muc_ads	2 years	Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant
MUID	9 months	This cookie is set by Microsoft Advertising. Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
personalization_id	2 years	This cookie is set due to Twitter integration and sharing capabilities for the social media.
SM	session	This cookie is set by Microsoft Clarity. Used in synchronizing the MUID across Microsoft domains.
SRM_B	1 year 24 days	This cookie is set by Microsoft Clarity. Identifies unique web browsers visiting Microsoft sites.
UserMatchHistory	1 month	Linkedin sets this cookie. Used for id sync process. It stores the last sync time to avoid continually repeating the syncing process.
X-AB	1 day	This cookie is set by Snapchat. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.

Others

The Hustle's Past Newsletters

Check out the previous newsletters published by The Hustle and join for free to receive the 5-minute newsletter keeping 2M+ innovators in the loop.

May 19, 2023

📦 Why new hires are busting a move

May 18, 2023

🫘 Beans should be jumping

May 17, 2023

🏀 Steph Curry means business

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💰 A multimillion-dollar brain fart

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📍 Pinterest, the “online oasis”

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🏢 All hands on desk

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😴 Burnout retreats are big

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📊 Startups’ hire power

May 3, 2023

🚘 A 4-hour car ad that’s… well-liked?

May 2, 2023

🐶 Would you let AI babysit your dog?

May 1, 2023

🏈 The odds couple

April 28, 2023

👜 Pinching pennies? Play pretend

April 27, 2023

👑 Teens are addicted to pawn

April 26, 2023

🎥 Netflix bets big on Korea

April 25, 2023

💼 Executive dysfunction goes literal

April 24, 2023

🛠 Handiwork is dandy work

April 21, 2023

🍿 Hershey’s is popping off

April 20, 2023

🎸 It ain’t about the music anymore

April 19, 2023

🦷 Celebs’ high-tech teeth

April 18, 2023

🛫 Gen Z is a flight risk

April 17, 2023

💰 AI grads will buy the next round

April 14, 2023

🧱 Tear down that wall (gently)

April 13, 2023

⛈️ Weather apps are all rain and poor

April 12, 2023

🔋 Monster’s chaotic energy

April 11, 2023

🛗 An apartment-sized elevator

April 10, 2023

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