Dreading mosquito season? Researchers in Virginia suggest paying extra attention to your soap: Some brands seemingly make humans even more bite-worthy, while others — coconut-scented ones, in particular — act as repellents. We just hope their poor, itchy test subjects were paid well.
In today’s email:
Drones: Up, up, and away with your odd jobs
Love don’t cost a thing? Not so, says our survey
Beans: Why Americans eat less of the magical fruit
Around the Web: An odd disappearance, the “mother of franchising,” a new way to Minesweep, and more internet finds
THE BIG IDEA
Wanna be a scarecrow when you grow up? Sorry, drones are taking that job
As AI draws more headlines, drones remain a hotbed of automation innovation.
2023-05-18T00:00:00Z
Ben Berkley
AI may occupy a lot of space in our heads these days, but it can’t occupy our airspace — yet.
That domain belongs to another job-yoinking form of automation: drones.
Coming for scarecrows’ jobs…
… are drones that look like big birds, designed to scare off smaller birds.
The Drone Bird Company built a fleet of drones resembling birds of prey, hoping their lifelike robo-hawks can help bird-tormented professionals — like farmers and airport managers — keep avian pests away from crops and airplane engines.
A German blueberry farmer who tested the drone birds saw crop loss decrease from ~50% to 5%.
These “birds” may soon become hawkish in yet another way; the Dutch startup suggests military espionage as a possible application.
It’s not just scarecrows losing opportunities to drones
Ad-towing pilots could soon be unemployed if Sustainable Skylines’ drones take over the sky-advertising business as planned.
There’s an environmental bent here — the Miami-based startup says its drones would reduce the banner-tugging industry’s carbon footprint by 90% — but this isn’t simply a feel-good story about the ozone; it’s a big business play in an aerial ad market estimated to be worth $8.5B by 2027.
Sustainable Skylines will analyze its drones’ routes alongside cellphone data, solving a current pain point for sky-marketers — clarity on how many eyes might’ve seen their banners.
Pilots, naturally, aren’t thrilled about losing a reliable way to accrue flight hours and score ~$50/hour.
Hey, drones replacing jobs isn’t all bad
The Indian government is testing drones for blood bag delivery, trying to improve timely delivery of lifesaving blood cells, plasma, and platelets to remote areas.
TRENDING
Lost in the sauce: Kraft Heinz’s new Heinz Remix condiment dispenser features 200+ custom combos a la Coke’s Freestyle. Those lucky enough to visit a restaurant with one can mix base sauces like ketchup, ranch, 57 sauce, or BBQ with “enhancers” like smoky chipotle or mango.
SNIPPETS
TodAI in AI: Cybersecurity experts are raising alarms about “fleeceware,” apps that start ChatGPT-curious users off with free trials, then stick them with recurring charges. One such app generated $700k+ in revenue last month.
Elizabeth Holmes will finally test a cell after losing her bid to avoid prison time. The disgraced Theranos boss will soon start her 11-year sentence, during which she can figure out how to pay fraud victims $452m in court-ordered restitution.
Uber announced several features first rolling out in select cities. They include reserving rides with a car seat, adding teens to family accounts, and booking with a phone call, sans app.
NYC’s guaranteed income pilot, The Bridge Project, will become permanent. Mothers in parts of the city and Rochester are eligible for $1k/month for 18 months, then $500/month for 18 months.
At tech site CNET, ~100 workers are unionizing amid layoffs and increased AI use among management.
Meanwhile,dancers at LA’s Star Garden Topless Dive Bar are set to become the first and only unionized strippers in the US after a 15-month battle with ownership over better pay and security.
Wow: “The Legend of Zelda: Tears of the Kingdom” sold a staggering 10m copies in three days, now Nintendo of America’s fastest-selling game. Its predecessor, 2017’s “Breath of the Wild,” has sold 30m.
Sony’s PlayStation Showcase on May 24 will highlight new PS5 and PS VR2 games. Expected announcements include “Spider-Man 2” and a forthcoming The Last of Us multiplayer game.
Jeepers creepers: Chrysler’s recall of 132k+ vehicles feels extra ominous — owners are warned to park Jeep Cherokees “outside and away from structures and other vehicles” due to fire risk.
FROM THE BLOG
AI is about to change everything. Don’t get left behind: We put together an exhaustive list of AI thought leadership, tools, and content you can use to stay ahead of the curve.
VIDEO
From the pod: In our groundbreaking survey of, uh, well, you, we laid bare the economics of dating during high inflation.
Turns out, finding love has become an extravagant affair, with broad pricing trends that’ll make your heart skip a beat.
How much are people spending on dates? Where do they go? And how has inflation impacted their dating lives? Check out this brief YouTube clip of Mark and Zack discussing their findings.
Graphics can’t fall flat — that’s a yellow flag for anyone with awareness.
This will help you craft custom thumbnails, write SEO-friendly video descriptions, and own a little road map. Take 18 YouTube templates to make your brand’s channel hit like a good drink.
A pack of pretty YouTube assets:
5 customizable banner templates
5 customizable thumbnail templates
7 video description templates
1 road map and strategy template
Things you need to leave a lasting first impression.
The world loves beans — but not Americans, despite the fact that they’re cheap and nutritious.
2023-05-18T00:00:00Z
Sara Friedman
Beans, beans the magical fruit, the more you eat the more you… likely don’t live in the US?
That rhyme isn’t as catchy as the original, but the facts check out: Per Vox, Americans are majorly slacking in their bean consumption compared to other parts of the world.
Annually, the average person eats:
110-130 pounds of beans in countries like Rwanda and Burundi
America’s lackluster legume consumption is confusing given the many benefits of beans: They’re protein-rich, cheaper than plant-based meat, and efficient to grow. Plus, they pack a punch:
Raising livestock (like cattle, pigs, and chickens) uses 77% of the world’s agricultural land but provides only 37% of the global protein supply.
Growing plants, like beans, uses only 23% of the world’s land but produces 63% of its protein supply.
So what’s the problem?
Beans might need to fire their PR person. While they were cleared off the shelves by terrified pandemic shoppers in 2020, in calm times beans are often forgotten in the depths of American pantries.
And growing them got complicated: In the 1980s, changes to intellectual property laws meant large companies like Bayer and Monsanto could patent seeds — and sue farmers who plant them (even by accident).
The good news: Groups like Beans is How and the Bean Deal are making sure beans get the recognition they deserve.
AROUND THE WEB
🕵️ On this day: In 1926, a wild scandal kicked off when popular evangelist Aimee Semple McPherson disappeared from LA’s Venice Beach — then turned up in Mexico with a dubious kidnapping tale.
😋 That’s cool: An online archive of condiment packets throughout history.
💡 That’s interesting: A thread about Martha Matilda Harper, the “mother of franchising.”
👻 Cure boredom: This fun take on “Minesweeper” pits you against monsters of different levels, versus explosives.
Laptop lookin’ sparse? Water bottle lookin’… clear?
You’re only {{5-contact.referral_count}} referrals away from your first Hustle swag, Sam’s Stickers. Slap a few of these bad boys on the ol’ laptop and let everyone in the coffee shop know that you know. You know?
You’re only {{15-contact.referral_count}} referrals away from earning our signature dad hat meant for ladies, gents, and dads alike to show folks they’re in the club.
You’ve got the tumbler. You’ve got the hat and hoodie to match. It’s time to beef up that collection, don’t you think?
Get {{35 – contact.referral_count}} more referrals and we’ll send you our cozy new swag bundle: The Hustle Hooded Long Sleeve and Island Design Tee. These relaxing tops would be great accessories for your next island trip (if you get that far *wink*).
Hey, we see you. You’re out there spreading the gospel of The Hustle like it’s nobody’s business. Seems like you might be ready for a little more…
Get {{75 – contact.referral_count}} more referrals and we’ll slide you a free subscription to Trends.
And no, this ain’t an ad. We just think you’re the kinda person who would thrive in our top-tier community (it’s usually $299) full of founders, investors, and builders (AKA ambitious, no B.S. business folks like you) — and enjoy our premium research and content.
Well, well. Look who’s climbing the ladder. We’re so proud.
You seem like the kind of person who can work a network. So you’ve landed an opportunity to bag The Hustle’s grand prize.
Get {{1000 – contact.referral_count}} more referrals and you’ve got yourself a free $1,500 airline gift card to the destination of your choosing – plus a set of Tumi luggage for all your favorite things.
If you’re not sure where you wanna go… better start looking.
You’re just {{1000 – contact.referral_count}} referrals away.
We use cookies to make the Hustle website a better place. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. To learn more about the different cookies we're using, check out our Cookie Settings. For further information, check out our Cookie Policy & our Privacy Policy.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Cookie
Duration
Description
__cf_bm
30 minutes
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
__hssc
30 minutes
This cookie keeps track of sessions.
This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
__hssrc
session
Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
It contains the value "1" when present.
__hstc
6 months
The main cookie for tracking visitors.
It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga
6 months
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_58267113_7
1 minute
This cookie is set by Google and is used to distinguish users.
_gat_UA-58267113-7
1 minute
This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gcl_au
3 months
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid
1 day
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress
30 minutes
This cookie is set by Hotjar. Used to detect the first pageview session of a user.
_hjFirstSeen
session
This cookie is set by Hotjar. Identifies a new user’s first session.
Used by Recording filters to identify new user sessions.
_hjIncludedInPageviewSample
30 minutes
This cookie is set by Hotjar. Set to determine if a user is included in the data sampling defined by the website limit.
_hjIncludedInSessionSample
30 minutes
This cookie is set by Hotjar. Set to determine if a user is included in the data sampling defined by your site's daily session limit.
_hjSession_1955701
30 minutes
This cookie is set by Hotjar. Holds current session data.
Ensures subsequent requests in the session window are attributed to the same session.
_hjSessionUser_1955701
1 year
This cookie is set by Hotjar.
Set when a user first lands on a page.
Persists the Hotjar User ID which is unique to that site.
Ensures data from subsequent visits to the same site are attributed to the same user ID.
_omappvp
6 months
The _omappvp cookie is set to distinguish new and returning users and is used in conjunction with _omappvs cookie.
_omappvs
20 minutes
The _omappvs cookie, used in conjunction with the _omappvp cookies, is used to determine if the visitor has visited the website before, or if it is a new visitor.
_omra
6 months
This cookie is set by OptinMonster. Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
hubspotutk
6 months
This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
It contains an opaque GUID to represent the current visitor.
om-wip10afyetrnlu70kibe
1 month
Used to determine if a visitor has been shown a campaign by the slug
sailthru_content
1 year
This cookie is set by Sailthru. Tracks recent pageviews for all visitors, and can be used to populate a new user profile.
sailthru_pageviews
30 minutes
This cookie is set by Sailthru to tracks the number of page views for each user.
sailthru_visitor
1 year
This cookie is set by Sailthru. The cookie contains an id that is used to identify a user’s pageviews within a session.
test_cookie
15 minutes
The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
_clck
1 year
This cookie is set by Microsoft Clarity. Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_clsk
1 year
This cookie is set by Microsoft Clarity. Connects multiple page views by a user into a single Clarity session recording.
_cq_check
Session
This cookie is set by CHEQ AI Technologies. Used to monitor the technical information and use of devices that connect to our website to protect it from malicious traffic.
_cq_duid
3 month
This cookie is set by CHEQ AI Technologies. Used to monitor the technical information and use of devices that connect to our website to protect it from malicious traffic.
_cq_suid
Session
This cookie is set by CHEQ AI Technologies. Used to monitor the technical information and use of devices that connect to our website to protect it from malicious traffic.
_fbp
3 months
This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
_lc2_fpi
2 years
This cookie is set by LiveIntent. A random, unique, device identifier, stored as a 1st party cookie, to enable targeted advertising
_li_dcdm_c
session
This cookie is set by LiveIntent. The domain name where the _lc2_fpi cookie was stored
_tt_enable_cookie
13 months
To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok.
_tt_sessionId
13 months
To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok.
_ttp
13 months
To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok.
_twclid
30 days
This cookie is set by Twitter. It is used for tracking and personalization purposes, such as remembering a user's preferences and activity on the site.
_uetsid
1 day
This cookie is set by Microsoft Advertising. It contains the session ID for a unique session on the site.
_uetvid
13 months
This cookie is set by Microsoft Advertising. UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie.
AnalyticsSyncHistory
1 month
Linkedin sets this cookie. Used to store information about the time a sync took place with the lms_analytics cookie
ANONCHK
10 minutes
This cookie is set by Microsoft Clarity. Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
auth_token
5 years
This cookie is set by Twitter. It is used for authentication purposes, to keep the user logged in to their Twitter account.
bcookie
1 year
This cookie is set by LinkedIn. Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform.
bscookie
1 year
This cookie is set by Linkedin. Used for remembering that a logged in user is verified by two factor authentication.
cg_uuid
1 year
Sets a unique ID for the visitor that allows third-party advertisers to target the visitor with relevant advertisements. This pairing service is provided by third-party advertisement hubs, which facilitates real-time bidding for advertisers.
CLID
1 year
Identifies the first-time Clarity saw this user on any site using Clarity.
fr
3 months
Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
guest_id
1 year
This cookie is set by Twitter to identify and track the website visitor.
guest_id_ads
1 year
This cookie is set due to Twitter integration and sharing capabilities for the social media.
guest_id_marketing
1 year
Used to detect whether a user is logged into Twitter.
lang
Session
This cookie is set by Linkedin. Used to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings.
li_gc
6 months
This cookie is set by Linkedin. Used to store consent of guests regarding the use of cookies for non-essential purposes.
lidc
24 hours
Linkedin sets this cookie. Used To facilitate data center selection.
lidid
2 years
This cookie is set by LiveIntent. A random, unique, device identifier, stored as a 3rd party cookie, used to enable targeted advertising
muc_ads
2 years
Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant
MUID
9 months
This cookie is set by Microsoft Advertising. Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
personalization_id
2 years
This cookie is set due to Twitter integration and sharing capabilities for the social media.
SM
session
This cookie is set by Microsoft Clarity. Used in synchronizing the MUID across Microsoft domains.
SRM_B
1 year 24 days
This cookie is set by Microsoft Clarity. Identifies unique web browsers visiting Microsoft sites.
UserMatchHistory
1 month
Linkedin sets this cookie. Used for id sync process. It stores the last sync time to avoid continually repeating the syncing process.
X-AB
1 day
This cookie is set by Snapchat. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.