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Dreading mosquito season? Researchers in Virginia suggest paying extra attention to your soap: Some brands seemingly make humans even more bite-worthy, while others â coconut-scented ones, in particular â act as repellents. We just hope their poor, itchy test subjects were paid well.
In todayâs email:
Drones: Up, up, and away with your odd jobs
Love donât cost a thing? Not so, says our survey
Beans: Why Americans eat less of the magical fruit
Around the Web: An odd disappearance, the âmother of franchising,â a new way to Minesweep, and more internet finds
THE BIG IDEA
Wanna be a scarecrow when you grow up? Sorry, drones are taking that job
As AI draws more headlines, drones remain a hotbed of automation innovation.
2023-05-18T00:00:00Z
Ben Berkley
AI may occupy a lot of space in our heads these days, but it canât occupy our airspace â yet.
That domain belongs to another job-yoinking form of automation: drones.
Coming for scarecrowsâ jobsâŠ
⊠are drones that look like big birds, designed to scare off smaller birds.
The Drone Bird Company built a fleet of drones resembling birds of prey, hoping their lifelike robo-hawks can help bird-tormented professionals â like farmers and airport managers â keep avian pests away from crops and airplane engines.
A German blueberry farmer who tested the drone birds saw crop loss decrease from ~50% to 5%.
These âbirdsâ may soon become hawkish in yet another way; the Dutch startup suggests military espionage as a possible application.
Itâs not just scarecrows losing opportunities to drones
Ad-towing pilots could soon be unemployed if Sustainable Skylinesâ drones take over the sky-advertising business as planned.
Thereâs an environmental bent here â the Miami-based startup says its drones would reduce the banner-tugging industryâs carbon footprint by 90% â but this isnât simply a feel-good story about the ozone; itâs a big business play in an aerial ad market estimated to be worth $8.5B by 2027.
Sustainable Skylines will analyze its dronesâ routes alongside cellphone data, solving a current pain point for sky-marketers â clarity on how many eyes mightâve seen their banners.
Pilots, naturally, arenât thrilled about losing a reliable way to accrue flight hours and score ~$50/hour.
Hey, drones replacing jobs isnât all bad
The Indian government is testing drones for blood bag delivery, trying to improve timely delivery of lifesaving blood cells, plasma, and platelets to remote areas.
TRENDING
Lost in the sauce: Kraft Heinzâs new Heinz Remix condiment dispenser features 200+ custom combos a la Cokeâs Freestyle. Those lucky enough to visit a restaurant with one can mix base sauces like ketchup, ranch, 57 sauce, or BBQ with âenhancersâ like smoky chipotle or mango.
SNIPPETS
TodAI in AI: Cybersecurity experts are raising alarms about âfleeceware,â apps that start ChatGPT-curious users off with free trials, then stick them with recurring charges. One such app generated $700k+ in revenue last month.
Elizabeth Holmes will finally test a cell after losing her bid to avoid prison time. The disgraced Theranos boss will soon start her 11-year sentence, during which she can figure out how to pay fraud victims $452m in court-ordered restitution.
Uber announced several features first rolling out in select cities. They include reserving rides with a car seat, adding teens to family accounts, and booking with a phone call, sans app.
NYCâs guaranteed income pilot, The Bridge Project, will become permanent. Mothers in parts of the city and Rochester are eligible for $1k/month for 18 months, then $500/month for 18 months.
At tech site CNET, ~100 workers are unionizing amid layoffs and increased AI use among management.
Meanwhile,dancers at LAâs Star Garden Topless Dive Bar are set to become the first and only unionized strippers in the US after a 15-month battle with ownership over better pay and security.
Wow: âThe Legend of Zelda: Tears of the Kingdomâ sold a staggering 10m copies in three days, now Nintendo of Americaâs fastest-selling game. Its predecessor, 2017âs âBreath of the Wild,â has sold 30m.
Sonyâs PlayStation Showcase on May 24 will highlight new PS5 and PS VR2 games. Expected announcements include âSpider-Man 2â and a forthcoming The Last of Us multiplayer game.
Jeepers creepers: Chryslerâs recall of 132k+ vehicles feels extra ominous â owners are warned to park Jeep Cherokees âoutside and away from structures and other vehiclesâ due to fire risk.
FROM THE BLOG
AI is about to change everything. Donât get left behind: We put together an exhaustive list of AI thought leadership, tools, and content you can use to stay ahead of the curve.
VIDEO
From the pod: In our groundbreaking survey of, uh, well, you, we laid bare the economics of dating during high inflation.
Turns out, finding love has become an extravagant affair, with broad pricing trends thatâll make your heart skip a beat.
How much are people spending on dates? Where do they go? And how has inflation impacted their dating lives? Check out this brief YouTube clip of Mark and Zack discussing their findings.
Graphics canât fall flat â thatâs a yellow flag for anyone with awareness.
This will help you craft custom thumbnails, write SEO-friendly video descriptions, and own a little road map. Take 18 YouTube templates to make your brandâs channel hit like a good drink.
A pack of pretty YouTube assets:
5 customizable banner templates
5 customizable thumbnail templates
7 video description templates
1 road map and strategy template
Things you need to leave a lasting first impression.
The world loves beans â but not Americans, despite the fact that theyâre cheap and nutritious.
2023-05-18T00:00:00Z
Sara Friedman
Beans, beans the magical fruit, the more you eat the more you⊠likely donât live in the US?
That rhyme isnât as catchy as the original, but the facts check out: Per Vox, Americans are majorly slacking in their bean consumption compared to other parts of the world.
Annually, the average person eats:
110-130 pounds of beans in countries like Rwanda and Burundi
Americaâs lackluster legume consumption is confusing given the many benefits of beans: Theyâre protein-rich, cheaper than plant-based meat, and efficient to grow. Plus, they pack a punch:
Raising livestock (like cattle, pigs, and chickens) uses 77% of the worldâs agricultural land but provides only 37% of the global protein supply.
Growing plants, like beans, uses only 23% of the worldâs land but produces 63% of its protein supply.
So whatâs the problem?
Beans might need to fire their PR person. While they were cleared off the shelves by terrified pandemic shoppers in 2020, in calm times beans are often forgotten in the depths of American pantries.
And growing them got complicated: In the 1980s, changes to intellectual property laws meant large companies like Bayer and Monsanto could patent seeds â and sue farmers who plant them (even by accident).
The good news: Groups like Beans is How and the Bean Deal are making sure beans get the recognition they deserve.
AROUND THE WEB
đ”ïž On this day: In 1926, a wild scandal kicked off when popular evangelist Aimee Semple McPherson disappeared from LAâs Venice Beach â then turned up in Mexico with a dubious kidnapping tale.
đ Thatâs cool: An online archive of condiment packets throughout history.
đĄ Thatâs interesting: A thread about Martha Matilda Harper, the âmother of franchising.â
đ» Cure boredom: This fun take on âMinesweeperâ pits you against monsters of different levels, versus explosives.
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