Between a new shoe for Gen Z and a movie about another, it’s a big moment for Nike’s Air brand.

Athleisure is booming as consumers prioritize comfort over fashion.

One analyst says Adidas is struggling to find the next big thing.

Thinx marketed itself as a sustainable solution to menstruation, but plaintiffs say the underwear contains potentially harmful chemicals.

Plus: Streamers deal with churn, and Waze makes a U-turn.

Used underwear is hard to recycle and fills up landfills. But what if we composted them?

Yvon Chouinard’s Patagonia has always done things differently.

Brands typically don’t make money when customers resell their clothes. Trove changes that.

Novelty purses are a great conversation starter, which is good for attention-seeking brands.

People love to wear NASA stuff. And brands like a free licensing deal.

A Swiss running startup just launched the first truly circular sales model in clothing.

Eyewear tycoon Leonardo Del Vecchio passed away at the age of 87.

Nike’s lawsuit against StockX could set legal precedents for NFTs for years to come.

The brand has aggressive goals, but catching Nike will be an uphill sprint.

Plus: Nationwide IQ loss, and ads in our dreams.

Fabrics like polyester are popular with fast fashion brands, but increasingly hard to recycle.

As brands and retailers embrace software and modeling tools, digital fashion is becoming critical to the production process for physical fashion.

Peanuts’ global merchandise strategy, fueled by brand partnerships, brought in $150m in royalty revenue in 2021.

Footwear brands new and old are leading an ugly shoe renaissance and making billions of dollars along the way.

Plus: Underwater internet cables and an island in Connecticut.

Plus: Old music is in, and Peacock is losing money.

Amazon will launch a 30k-square-foot fashion retail store in LA later this year, using its latest tech.

Shein, a Chinese online retailer, has taken fast fashion by storm. Why?

Plus: The Amazon rainforest is on Facebook Marketplace, and apartments are going fast in NYC.

Fast fashion allows consumers to get trendy clothes for cheap, but it's leaving a devastating impact on the environment.

Allbirds, the sustainable shoemaker, filed for an IPO, calling it the 1st sustainable public equity offering.

Metafabric can reflect sunlight and keep you cool, meaning less heat injuries and reliance on AC.

Big brands are getting into adaptive clothing -- clothes with design features that help people with disabilities.

Gen Z teens are taking their talents to Depop and making big money flipping vintage items.

Pandemic pounds are leading consumers to buy looser fitting (and often old-school-looking) jeans.